Every adventure requires a 1st step

We're all mad here. I'm mad. You're mad.
- What do you do for a living? "Ohhh I just try to understand the complex, ever changing minds of people and analyze their behavior and patterns so that I can decide whether or not I should move this 1 pixel to the left or the right.

Only a few find the way, some don't recognize it when they do. Some...don't ever want to.
I've been told that the best UX in most cases isn't memorable. It should feel natural...also, always have an exit strategy for your user. 

Speak English! I don’t know the meaning of half those long words, and, what’s more, I don’t believe you do either!
Less jargon please

The best way to explain it is to do it.
If your user can't user your product drunk, blindfolded and with hands tied then the product is no good! (I might have over exaggerated a little but you get the point)

The Duchess! The Duchess! Oh my dear paws! Oh my fur and whiskers! She’ll get me executed
Please brilliant stakeholder accept this iteration as my final masterpiece. 

In response to "Who are you?"
I hardly know, Sir, just at present—at least I know who I was when I got up this morning, but I think I must have been changed several times since then.”
A lot of times people as for what they think the want vs. what they actually need. It is up to us to decipher the difference and uncover the root of the problem. Also, today's solution might not work tomorrow.

If you don’t know where you are going any road can take you there.
If you don't know what problem you're solving almost any solution is a good one.

Not all who wander are lost.
Clearly the were referring to exploratory research

Well, some go this way, and some go that way. But as for me, myself, personally, I prefer the short-cut.
At the end of the day this is what is desired. Quick, easy, and intuitive experience. Refrain from turning a card trick into a circus.

The proper order of things is often a mystery to me
That's what Information Architecture is for

I can’t know everything.


“But it’s no use now to pretend to be two people!